What Is Required To Be An Entrepreneur?

Once you are motivated you will start your business. It is often said that in
order to start a business one need to have three things: knowledge, attitude and
skills. For example, if a person wants to start a fruit juice corner, he should
have proper knowledge about “processes” involved in fruit juice making.

What Is Required To Be An Entrepreneur

What kind of fruits make juice, in what season, which fruits are available etc.
are the knowledge part. Apart from this the skill to prepare fruit juice, using
machinery etc. is important, this is the skill part. To prepare oneself, to ‘Be’ a
fruit juice stall owner, to have the right mind set and willingness to be
independent and value each and every job involved in this business. This is
referred as attitude.

It is the attitude that matters

Why is it so? There is nothing wrong with rummy or any other thing.
The difference lies in the attitude of the players. You associated the
idea of boredom with rummy because you learnt to hate it; others
associated it with pleasure as they learnt to love it. 

It is implying this. Turn the switch in your mind. The boring job turns
out to be the most interesting: Change! Does it come easy? With time,
anybody can change. Given the will, you too can change!
You have to change your attitude. You have to find interest in your
work – whatever you are called upon to do. It is all because you have
not got used to it at all. 

That is why it is wasted. Start using it and
interest will develop.
Right now start finding your work interesting and enjoyable. No
matter if it does not seem to be so. You simply start thinking it is
wonderful. You know that drops of water wear away the hardest of
stone. Likewise, each day of your practice will carry you closer to
your goal.

Every day, while you work, try to visualize the goal you are striving
for. Each spell of work will take it nearer to its fruition. The intensity
of your desire should be so strong that it will take away all the rigours
of your so-called hard work. Then it will turn into mere play and sheer
fun. Imagine, feel and experience that fun, that joy!

Make work fun, Believe that you can do it, Start doing it right now, Brush aside the initial difficulty, if any, Create enough zeal and enthusiasm for your work, Each day, conquer it with greater determination.

A simple book on ‘Yogic exercises’ warns the beginners: “In the
beginning, you will not be able to perform some of the poses perfectly.
Regular practice for some days will bring perfection. Patience and
perseverance, earnestness and sincerity, are needed.”

We interviewed a circus star. Since childhood, she had put in many Entrepreneurial Skills
years of strenuous practice. It took time, patience and devotion to
achieve perfection. Practice makes for perfection. 

Entrepreneurs who are already successful, about whom you hear or
read stories, benefited from many years of informal training. Real
education does not necessarily mean university education, alone.
These many years of informal training you do not have. And in your
case, it is this training we are going to replace with a compressed

Naturally, you can imagine the importance of following each
instruction faithfully, as well as the amount of work you have to do in
order to obtain the desired result in the shortest possible time.
There is another difference. Our entrepreneurs had their informal
training in its most natural form, whereas you have to be deliberately
induced into it. 

Therefore, quite possibly, you may have to exert a lot
more than they did.
That is why it is all the more important that you should turn the
tedious task of exertion into an interesting play. Obviously it has
other benefits as well. That way, you will learn better and quicker. It
should provide an ideal substitute for another man’s informal

Concept Of Entrepreneurial Skills

If you decide to become an entrepreneur, it is natural that you need to develop
certain entrepreneurial skills to translate your dreams into action. What are
these skills and how they are developed are certain questions that might bother
you. However, we will first try to understand entrepreneurial skills.
Entrepreneurial skills refer to the ability and the capability of an entrepreneur
to initiate, launch and sustain the process of enterprise building. These skills
are not necessarily born but can be developed.
However, these entrepreneurial skills are the result of certain set of values,
attitudes and motivation.

Entrepreneurial Values Attitudes and Motivation

Values refer to one’s own belief towards life in general. It helps an individual
to focus towards goal. However, some of the entrepreneurial values are as
• Innovativeness 
• Independence 
• Seeking Perfection, and 
• Respect for work


Attitude refers to ones own in born and developed tendency to think and act in
a particular way. The entrepreneurial attitudes are:
• To use imagination/intuition 
• To take moderate risk 
• To enjoy freedom of expression & action 
• To look for economic opportunities 
• To find satisfaction from successful completion of tasks 
• To believe that one can change the environment 
• To take initiative 
• To analyse situation & Plan Action 
• To involve in work


Motivation is generally understood as the driving force towards the attainment
of the goal. Because of certain entrepreneurial values and attitudes specific
motivations get developed within a person. Such as:
• Constantly striving for success in attaining certain standard of excellence. 
• Desire to set some standard and to excel it. 
• Need to excel the standard already set by others. 
• Concern for achieving something unique. 
• Urge to succeed in achieving long-term career goals. 
• Need to influence environment, individuals & situation for achieving set
In the next unit you will know more about Motivation with particular reference
to Achievement Motivation.

The Work Ethics

The Primary Motive of an entrepreneur is related to his/her work or task and
therefore, the basic philosophy of work is important for an entrepreneur. Let
us understand about the work ethics.
Who works? The man who has a need. Everybody in the world from a Sadhu
and a politician down to the writer, builder and carpenter, and whosoever,
works with a motive. There is no work without a motive. Not even the socalled “nishkama karma”. However, motives differ from man to man. A sadhu
has a motive different from that of a politician. 
We are mainly concerned with economic motives. We are interested in
economic wants and our work is economically directed towards productivity,
prosperity and plenty.
Want, necessity, need or desire – whatever you may call it – is the great force
behind all human motivation. No skyscraper would have been built, nor better
living conditions created, had there been no felt-need.
Needs may arise because of:
a) a desire for material gain; 
b) a desire for winning love; 
c) a desire for gaining a sense of freedom and power; 
d) a desire to be better than your neighbour; 
e) a desire for social and national service; 
f) a desire for self-expression and recognition
Identify the ground (or grounds) for your need. Specify them. This will serve Entrepreneurial Skills
as your motivators.
The biggest source of energy – far greater than all potential sources of energy
combined together – mankind could so far find, is the desire of the human
heart. It fuels the gigantic engine of progress. Any man fuelled by the fire of
desire moves to ever greater achievement. The man devoid of the fire of desire
rots in the same groove he was born.

Invent your necessity

Invention is not first. Necessity is the first. And desire comes ahead of
development. In order to rise higher, to achieve greater success, develop your fuel first.
Before you build anything, build up as your desire.
L.N. Kirloskar was a petty drawing instructor at Victoria Jubilee Technical
Institute (VJTI), Bombay. Since the time of Kirloskar, if not earlier, many such
drawing instructors retired from service and died as drawing instructors. At
present, a few hundreds, if not more, such instructors are serving in different
institutions in the country. Probably they too will retire and die as drawing
But Kirloskar did not retire as a drawing instructor. And he did not die too as
one because he had the courage to desire something much more than the
pittance he was getting at VJTI. He had a dream to fulfil. He had the will to
work for it. As a result he died as a renowned industrialist. Remember, today’s
conditions are much better than those in Kirloskar’s time.
Y.R. Nanda was a small-time trucker. He fell in love with a girl named Dolly.
She told her young fiancé in plain terms that she would never marry a truck
driver’. Nanda set up Escorts Limited in 1949 in order to win his fair lady’s
hand. This is no fairy tale. It is a true story.
It does not matter what you are at present. It matters what you want to be.
Spell out your wants, necessities and desires. Make them strong and intense. If
you are armed with a burning desire, only then will you be able to work
wholeheartedly with a tenacious singleness of purpose, and win. The stronger
the desire, the higher you will reach.

Understanding Entrepreneurial Skills

In order to initiate, launch and manage the enterprise, the entrepreneur is
motivated to imbibe certain skills. Let us try to understand these skills, which
are important for success.

Positive self concept

An achiever directs his energies towards accomplishment of worthwhile goals
and sets standards of excellence in what he is doing. This is based upon the
awareness of his strengths and weaknesses. He uses positive knowledge to
support his thinking. He is rarely negative. He has self-confidence. 
No entrepreneur has all these qualities. But most of them possess at least some
of them. So the first step for a person aspiring to entrepreneurship is to make an inventory of the traits he possesses. This self-awareness analysis will help
define your strengths and overcome your weaknesses.

Creativity and innovation

The anchor of an entrepreneur’s career is creativity and innovation. Innovation
is the process of applying “new knowledge” to practical use. 
It does not
necessarily mean trying new ideas for the first time but it also means applying
the same or a similar idea at different places or in new settings. As an
entrepreneur you may have to develop the quality of picking up new ideas and
adopting them faster than others.

Risk taking

Many of us have new ideas, knowledge and resources. But we do not start an
enterprise because we lack the quality to take risk involved in it. As an
entrepreneur you have to develop faith. No venture is possible without certain
amount of risk. 
An entrepreneur assesses the risk and favours taking calculated
moderate risk (neither very high nor very low). Risk means stretching ones
own capacity where the chance of success is greater than the chance of failure.

Using feedback

Entrepreneurs like to have immediate feedback on their performance. They
seek prompt and accurate data, and it does not make any difference whether or
not the information they get is favourable. In fact, they are stimulated by
unfavourable feedback into pouring more energy into attaining their objectives.

Opportunity seeking

Common people just wait for opportunities to come along. Majority does not
even recognize opportunities until these become obvious. An entrepreneur
actively looks for, seeks, recognizes or creates business opportunities even
under crisis.

Information seeking

Seeking relevant and precise information is important for success. It enables
you to take risk, helps improve the quality of decision that you make and
provides basis for efficient management. An entrepreneur inculcates the habit
of gathering information from all sources and considers expenses for seeking
information as investment. 
Being high achiever, an entrepreneur has ability for seeking and using
feedback about his own performance. Based on the feedback, the person
mends his ways. Often money (profit or loss) is an indicator of the

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