A theoretical foundation for comprehending the transmission and reception of communications between individuals or groups is provided by communication models.
Over the years, a number of communication models have been created, each with distinct advantages and disadvantages. Several crucial components of various communication models include:
The Shannon-Weaver model was created in 1949 by Claude Shannon and Warren Weaver. There is a sender, a message, a channel, a receiver, and feedback in this linear model of communication. The message is conveyed from the sender to the receiver using the channel as a conduit, according to the model. However, it disregards the setting in which the communication takes place.
The Berlo Model was created by David Berlo in 1960. The Shannon-Weaver model is simpler than this one, which emphasises the value of feedback and the impact of the receiver’s qualities on communication. The sender, the message, the channel, and the receiver are the four components of communication that the model identifies. In addition, it has a fifth component called context, which describes the psychological, social, and physical environment in which communication takes place.
The transactional model was created in 1970 by Barnlund. It highlights the interactive aspect of communication, in which both the sender and the recipient take an active role. The paradigm sees communication as a process between two or more parties, with each party simultaneously encoding and decoding signals. The approach includes feedback, which is viewed as a technique to make sure the message has been understood correctly.
Cultural concept: In 1989, James Carey created this concept. It places emphasis on how culture affects how people communicate. According to the approach, communicating entails the development and interpretation of symbolic meaning. The approach places a strong emphasis on the significance of universal cultural values and beliefs and how they impact the development and interpretation of communications.
In conclusion, each communication model presents a distinctive viewpoint on the communication process and draws attention to various communication-related factors. The development of more effective communication techniques can benefit both individuals and organisations when they are aware of the advantages and disadvantages of each model.