Marketing logistics, also referred to as physical distribution or supply chain management, is the process of planning, implementing, and controlling the movement of products and materials from the point of origin to the point of consumption in order to meet customer demands efficiently and effectively.
The objective of marketing logistics is to deliver the right product to the right consumer at the right time, place, and price. These are the primary objectives of marketing logistics:
Marketing logistics endeavors to provide superior customer service by delivering products to customers in a timely and cost-effective manner that satisfies their needs and expectations.
Marketing logistics seeks to reduce the cost of moving products and materials by optimizing transportation, storage, and distribution processes.
Marketing logistics seeks to reduce the time required for transporting, storing, and distributing goods, resulting in quicker and more responsive delivery times.
Flexibility and responsiveness: Marketing logistics seeks to be flexible and responsive to changes in customer demand, market conditions, and supply chain disruptions by rapidly adapting transportation, storage, and distribution processes.
Marketing logistics endeavors to provide accurate and timely information regarding the status of products and materials throughout the supply chain in order to facilitate effective decision-making.
The objective of marketing logistics is to create value for customers and the organization by managing the physical movement of products and materials through the supply chain efficiently and effectively, while minimizing costs and maximizing customer satisfaction.